Karen Cham is currently a Professor of Digital Transformation Design at the University of Brighton; University Lead for the research theme ‘Connected Futures’ and Academic Lead of the Digital Catapult Centre Brighton (DCCB) and a Women in Games Ambassador.
Professor Karen Cham will share some of her research and explains how quantifying emotional engagement, nudge, persuasion and coercion may provide as many benefits as it does concerns.
She will also share information on the University of Brighton’s Lab facilities and how these can be accessed. She has 24 years of experience in human centred digital transformation design for Next Gen including iOS, Android, Windows, Cloud, Xbox, Playstation, Drones, sensor tech, biometrics inc. eye tracking, facial recognition, EEG, EMG, GSR digital audio and video, MIDI, haptics, holography, stereoscopy, AR, VR, computer vision, neuro-marketing & neuro-gaming machine learning, predictive analytics, big data, automatic signal recognition, cognitive and sentient systems and AI. Clients have included Playstation, Diesel, ITV, Which?, Top Shop and EY.
