Design Thinking at Scale

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Everyone wants to use products and services that are relevant and enjoyable but creating and delivering such experiences can be a challenge! In this case study, Lara will share insights on IBM Design Thinking and how the framework has helped enterprise teams create human-centered outcomes for customers and end-users; improve group collaboration and communication over time and geography; and influence the culture of a 100+year-old tech company.

Presented at MUXL Conference 2017.

Learn more about Lara Hanlon.

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