Outcomes that matter. Design to change behaviors.

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As designers, we have the power to influence outcomes and behaviours. Along with that power we have the responsibility to use our skills to be agents of change for the better — we can be just like superheroes!

But how do you change deep-seated behaviours or self-sabotaging perceptions? As experience designers, we can help users create a commitment to stop a bad habit or develop new behaviours that result in positive outcomes—from improved health to a better financial outlook. Behavioural design is your secret weapon to help people help themselves.

Presented at NUX in Manchester, UK in 2015.

Learn more about Alberta Soranzo.

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