Students, Services, Silos, and Sanity: A Content Transformation Story

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All the cool kids seem to be doing it: bringing financial aid, tuition payments, registration, and other student services together under one virtual umbrella—the coveted “one-stop shop.”

Not surprisingly, creating a web presence for previously siloed offices can prove challenging. There are limited resources, wide-ranging audiences, long histories of territorialism—and we haven’t even started digging into the content.

Using the George Washington University’s recent undertaking as an example, this presentation will discuss the ups and downs of creating a single web presence for multiple organizations: gathering project support with user research and analytics, identifying where organizational challenges impact content, and keeping the peace—and your sanity—amid stakeholder tension.

Delivered at Confab Higher Ed, November 12, 2013

Learn more about Lisa Maria Martin.

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