The Narrowing Gap Between Designing for Consumer and Enterprise

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Asana is a whole new way of working. The product is open by default, allows you to scale your work, and offers better collaboration. Asana’s is growing most from end users, rather than relying on a top-down sales model. Asana recently embarked on a redesign of their product and marketing experience to better differentiate and to make a real emotional connection with our customers.

Amanda shares that story and explains why it’s more exciting than ever to be a designer working on enterprise products.

Presented at BayCHI in 2016.

Learn more about Amanda Linden.

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