The Reciprocity of Design

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Many of us are ‘Designers’, whether we identify as such or not, if we have input or decision making in policies programs or projects that affect the lives of others.

Is there a fundamental flaw in the process most designers or decision makers follow?

Kelly Ann suggests that for many there is, and explains what you can do about it to deliver more effective outcomes.

Presented at TEDxRuakura in Hamilton, Waikato, New Zealand, 2016.

Learn more about Kelly Ann McKercher.

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