Margot Bloomstein gives the opening keynote at World IA Day Boston 2018. As we wrangle with the focus of World IA Day, “IA for good,” we should start by asking: what does it mean to be good in the context of IA, user experience, content strategy, and design? In this post-fact era, does the truth matter–and does good matter? It does–not in how we shift our loyalties, but in how our users shift their instincts. Inconsistency affects us and destroys trust–in brands, governments, wisdom, and ourselves. The most good IA can do is to empower the impact of our users. Design is a force multiplier and we can fuel that good.
More Talks by Margot
VideoGeneral Info
Defining Our Profession, Defining Ourselves
TopicsCareer
Content strategy is continuing to evolve as a discipline. Our evolution makes sense:...
Slides
Communicating in an Era of Self Validating Facts
TopicsCommunication, Storytelling
The 2016 US presidential election revealed a post-fact culture. Previously, catching...
Slides
Content Strategy for Slow Experiences
TopicsCommunication, Storytelling
Online experiences can be fast, efficient, easy, orderly—and sometimes, that’s a...
Slides
Expanding our Expectations of Everyone
TopicsCommunication, Design Strategy
Content strategy both champions and makes possible the idea that “everyone is a...
VideoGeneral Info
Communicating in an Era of Self Validating Facts
TopicsCommunication, Storytelling
The 2016 US presidential election was our latest reminder of this head-spinning...
VideoGeneral Info
UX Consulting Panel
TopicsCareer
Have you ever dreamed of living the consultant lifestyle? So have we. That’s why...
VideoSlides
Content Strategy for Slow Experiences
TopicsCommunication, Storytelling, Visual Thinking
Efficient isn’t always effective. Explore what happens when you help users slow down....
Discover More Talks
More talksVideoGeneral Info
Pyjama-based Content Design
DisciplinesContent Strategy, User Research
TopicsDesign Strategy
Speaker Sarah Richards
Web publishing can involve a lot of dashing about and spending vast sums on lab...
Gallery
Dizzy users close browsers: balacing accessibility and creativity
DisciplineInteraction Design
TopicsAccessibility, Design Strategy
Speaker Piccia Neri
Please stop making people sick. ...
VideoGeneral Info
Empowering Through Cross-Cultural Design & Innovation
DisciplinesArt, Graphic Design, Immersive Experience Design
TopicsCreativity
Speaker Yiying Lu
Yiying Lu discusses how we can create more value by innovating in the intersection of...
Speakers, Get Featured
Get connected with event organizers interested in engaging women and gender non-binary speakers in design and tech.
Sign UpAlready have an account?
Log inKnow a great speaker? Let us know so we can invite them to be part of our directory and amplify their voice.
Nominate them