Zero to Test: How to Run Your First Beta Testing Program

Published on 2017-08-18 by

Beyond getting out of the building and talking to users, some of the most valuable insights you can gather come from putting a prototype in a user’s hand and learning more about how they use it over time. In this conversation, we’ll cover:

– How to sell the idea of beta testing to your manager or your client
– How to integrate qualitative and quantitative UX research into the design and development lifecycle & best practices for working effectively with client success/account management (for B2B) or user support (for B2C)
– How to draw valuable user insights from beta testing feedback

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