Amanda Serfozo is a Sr. UX/IA Content Strategist at Capital One in Richmond, Va. With over 10+ years of experience, she’s been devoted to the art, science, and craft of content strategy before the industry ever gave it a name. In fact, it’s the only work she’s ever done in her career as she’s studied the nuances, technology and techniques that fuel exceptional UX content.
At Capital One, she works alongside designers, developers, and product owners to reimagine the future of banking through the lens of customer advocacy. Dedicated to the dual-track domains of Payments and Customer Resiliency (Card Design), she aligns teams to the shared ‘for good’ mission, prototypes content with UI designers and researchers for UserLabs testing, and contributes to the advancement of content strategy as a practice throughout One Design through several peer groups and task forces.
In addition to her daytime work, Amanda handpicks her own roster of independent clients, typically agencies, product development teams, or startups in industries she’s curious to learn and borrow ideas from, such as machine learning, artificial intelligence, advanced medicine, and ethical beauty. She also mentors startup cohorts and students, speaking at the (occasional!) Richmond UX and RVA Content Strategy event, and distributes all the swag with her Capital One fam at various Richmond design events.
Amanda graduated from Emory University in Atlanta, Ga., where she studied Political Science, Sociology, and Cognition.
Driven by content mastery and curiosity about the overlaps between UX, IA, and AI, Amanda is set to embark on her Systems Design certification from Cornell University in 2019/2020.
Before and after work, Amanda indulges her hardcore introversion through open world gaming, photo editing, vintage treasure hunting, tea sipping, and cat petting.