Katie leads the experience strategy for Allstate online marketing products including the Allstate.com quoting experiences and My Account. Originally educated as a theatre director, she brings a unique perspective to digital work. She believes if brands wish to truly connect with consumers they must combine emotion and utility, storytelling and technology to create experiences that go beyond satisfaction to delight. Prior to joining Allstate, Katie was a UX Director at FCB Chicago where she was the UX...
Speaker Profile
Katie Swindler
DisciplineUser Experience
TopicsCareer, Design Strategy, Design Systems, Leadership, Web & Mobile
IndustryMarketing
LocationChicago, IL, USA










