Deanna joined Widen in 2004 with a focus on research & development activities and has served as the company’s Chief Innovation Officer (CINO) since 2020. Her leadership has transformed Widen into product-led software development that is dedicated to solving market problems through a user-centered approach. Deanna has built collaborative teams of software engineers, designers, researchers, data specialists, and product managers in support of innovation necessary to capture market opportunities. In...

Speaker Profile
Deanna Ballew
DisciplinesBusiness, Product Management, User Experience
TopicsCommunication, Innovation, Leadership, Management & Strategy, Product Development, Teamwork
IndustryTechnology
LocationMadison, WI, USA