Elizabeth (Liz) Roberts: not just any Community Manager, but a veritable social sorceress at Zapier. Since January 2020, Liz has been spinning her magic, transforming online networks into vibrant, real-world gatherings where warmness and laughter are the order of the day.
But Liz’s story isn’t just about today. Back in the day at Influitive, (a Toronto-based advocacy company), she was turning advocate marketing newbies into pros. Think of her as your friendly neighborhood guide, showing you around the cool features of the platform and nerding out about customer advocacy.
Rewind a bit more, and you’d find Liz at Benefitfocus (a Charleston-based software company), where she was created their first Customer Advocacy Program. She’s always had a knack for turning customers into advocates and advocates into friends.
But here’s the real scoop: Liz is as down-to-earth as they come. She’s the kind of person who not only remembers your name but also your dog’s. At Zapier, she’s the heart and soul behind customer meetups, where digital connections blossom into real-life friendships, and conversations feel like chats with an old friend.
Liz is more than a community manager; she’s a relationship architect, a conversation catalyst, and a little bit of a party planner. She’s the magic behind Zapier’s in-person events, where customers come together not just for business, but for genuine, heartfelt connections.
So, if you ever find yourself at a Zapier event, look out for Liz Roberts – she’ll be the one ensuring everyone’s having a blast, making connections, and probably cracking a joke or two, all with her signature warm smile.
