Amber Bonney is a feminist force field of brand strategy, creative leadership, sharp thinking and electric conversations, Amber Bonney is on a mission to reshape Australian brands and business.
Having established herself as one of Australia’s most influential brand experts, Amber is known for her bold strategic vision, strong convictions, entrepreneurial tenacity, and unwavering commitment to reshaping the brand design industry.
With over 25 years of experience across both local and international markets, she has collaborated with some of the world’s most powerful brand owners, including Nestlé, Bega, Asahi, Subaru, Volkswagen, Uber, Simplot, Lion, and Lendlease.
As the founder of The Edison Agency—one of Australia’s largest independent brand agencies, Amber specialises in high-level strategic branding, positioning, and complex portfolio architecture. Her ability to connect the dots, distill complexity, and create transformative strategic pathways has made her a sought-after creative leader in the field, driving meaningful change for brands and organisations.
Amber’s impact extends beyond branding. She is a relentless advocate for gender equity in the creative industry, a mentor to emerging leaders, and a dynamic public speaker. Her multi-faceted approach to leadership spans design innovation, education, and thought leadership. In 2023, she launched Bite Big – Boss Women Leading Big Brands, a podcast designed to amplify the voices of diverse female business leaders and inspire the next generation of women in marketing and creative services.
More than a branding expert, Amber is a change-maker, shaping not only the visual and strategic identity of global brands but also challenging industry norms and championing a future where female leadership in executive creative roles is the standard, not the exception.
