Carolyn Hou is the Founder of Arlo Labs, a boutique insight and innovation consultancy for healthcare and tech companies. Applying methods and theories from cultural anthropology, social psychology, and behavioral economics, Hou helps companies better understand and design for their users. Her work has led to multiple award-winning designs on the market. Hou also speaks and teaches workshops on business thinking for user researchers and designers. Hou completed her graduate degree in Anthropology at the University of Oxford, where she also served as President of Oxford Women in Business. She currently resides in New York City.