After working in advertising in London selling KIT KAT bars and Krispy Kreme burgers, Charlotte shifted her career to address the social and behavioral problems advertising was perpetuating.
Charlotte is now an LA-based Strategy Consultant leveraging neuroscience and behavior change theory to design experiences which improve people’s mental and physical health.
Charlotte has worked in San Francisco with brands including Facebook and Google and was the Strategy Director of “Plant B”: a TV show and digital platform starring the ‘Jon Stewart of the Middle East’, Bassem Youssef. The show has inspired and enabled more than 10 million Arabs to decolonize their diets by eating more plants.
Charlotte is also the Co-Founder of award-winning non-profit, CRACK + CIDER, which has provided essential items to over 40,000 homeless people in the U.K. and U.S.
Charlotte writes and speaks about the subjects of Design Thinking and Behavior Change Strategy at the likes of Rock Health, Cannes Lions, SXSW, HIMSS, University of the Arts, London, and The Huffington Post. She is currently pursuing a Master’s Degree in Neuroscience. You can reach her on Twitter @charlottecramer or www.charlottecramer.com