Chetana is an experienced design leader and builder of high performing product design teams. She has deep expertise in consumer products and innovation with a focus on emerging markets. Most recently, as Design Director at Netflix, Chetana led product design for global acquisition & growth. Before Netflix, she was at Scribd, Yahoo, Pivotal Labs, and Pentagram designing and leading teams across the end-to-end customer experience.
Chetana is passionate about leading design for products that have a mission and vision close to her heart: media & content, education, wellness, well-being, society, food, productivity domains.
She teaches UX design at start-up accelerator programs like Whitespacecrew, DesignLab and has served on the education committee for the non-profit Inneract Project for over 8 years. As a certified Hatha yoga teacher, she volunteers her time teaching middle school kids at after-care programs. Chetana believes in living a life in balance, work as an integral part of it. She strives to lead with compassion and solving design problems for positive impact.
Specialties: organizational design, leading UX design teams, product vision, design strategy, cross-functional partner relationships, designing for global audiences, subscription model, growth, emerging markets