Gina Pensiero has worked as a strategist and writer for over a decade. Prior to joining Facebook’s news team, she headed up content strategy for SoundCloud. Before that, she was content strategy lead at Huge’s Brooklyn office and built a content strategy practice at Huge’s San Francisco office. She’s worked with some of the world’s most successful businesses and brands, including Apple, Nike, American Express, the United Nations and Twitter. She is particularly interested in content strategy’s power to both improve and humanize digital experiences.