Inna is a multidisciplinary experience designer, specializing in customer retention. Since her marketplace development role at Fiverr.com, she learned that new users’ behavior varies significantly from recurring users’. She discovered that the experience new users have with a product early on can predict if they’re going to stick around. Today Inna helps other rapidly growing startups craft user onboarding, activation and re-engagement flows that convert and retain users into loyal customers. Inna advocates for customer retention through great new user experience in various speaking events and on her blog: https://www.retentiondesign.com/blog-roll
