Jennifer is Managing Director of Influencer Marketing agency Digital Voices. She travels and speaks internationally to advise brands on influencer marketing strategies.
She also teaches social media marketing at Red Academy, trains Fortune 500 companies and has spoken at YouTube events, Prix Italia, WeWork and the Digital Leadership Forum.
Before founding Digital Voices, she worked at YouTube, advising UK creators and brands on organic growth – without spending money on ads. The role involved data analysis to strategically advise brands on video – at the cutting edge of media and advertising. She worked with over 500 partners, including The Economist, UNHCR, music labels and even Facebook prankster Ben Phillips.
Prior to YouTube, she completed her Master’s at Harvard University in Middle Eastern Studies, on a generous scholarship from the Kennedy Memorial Trust. She specialised in the Syrian crisis and worked with many non-profits and social enterprises, including the International Committee of the Red Cross and the United Nations.