As Group Creative Director at Planit, Jess oversees the creative process—transforming insights into ideas and ideas into remarkable executions. Her team embraces the challenges of today’s ever-changing digital landscape, using technology and social media as much as copywriting and design to shift consumer behaviors and deliver memorable brand experiences.
Through the power of social media, Jess helped make Louis Jadot’s French wine relevant to young Americans and grew a loyal following for Mally Beauty. She’s helped companies like Marriott, Dr. Brandt Skincare, and Kleenex® articulate their brand and launch new products. And under her guidance, Planit’s creative team has produced award-winning work for DEWALT, Universal Music Group and PBS Kids.