As a design executive, Kaaren Hanson builds robust design teams and creates customer-centered collaborative environments. Kaaren is obsessed with emotion and how companies can exceed customers’ expectations. Currently, Kaaren is the EVP, Experience Design at Wells Fargo. Previously, Kaaren led product design teams at Facebook and Medallia (a sequoia-funded startup that IPO’d in 2019). Before that, she drove Intuit’s transformation to become a design-driven company with dramatic improvements in the customer experience and innovation culture. While at Intuit, Kaaren was recognized with two CEO leadership awards, and her success was noted in various media such as Bloomberg Businessweek, Harvard Business Review, Creative Confidence (Kelly & Kelly), and Scaling Excellence (Sutton & Rao). Kaaren holds a BA from Clark University and a PhD from Stanford University.