Laura Creekmore is the director of taxonomy and content strategy at Syndigo, the content platform preferred by thousands of brands and retailers. She has been making tech and content hold hands and play nice for more than 20 years, serving as a content strategy consultant and information architect in several industries. She holds a BA from Vanderbilt University and an MSIS from the University of Tennessee. Laura teaches content strategy as an adjunct faculty member at Kent State and speaks and writes frequently on content structure, content strategy, and connecting with your audience.