With 10 years of experience in the digital product industry, Marcela designed for brands such as Coca-Cola, IBM, Nestlé and Hewlett-Packard working with global advertising agencies like FCB, Y&R and Ogilvy & Mather.
Cannes Lions winner on mobile category with an IBM project that made it possible for people to interact with art pieces by talking to them using an app with IBM Watson.
Currently working with Itaú Unibanco, the largest bank in Latin America with over 50 million customers, designing digital experiences for 10 million digital users.
In 2018 she was one of SXSW’s mentors, the world-renowned event for innovation, a convergence of the industries of interactivity, film and music.
