Natalie Hanson

Natalie Hanson headshot

Natalie Hanson is a Principal and partner at ZS, where she built and now leads the User Experience team across both software development and technology consulting organizations.  Prior to ZS, she worked at software giant SAP, where she also built a User Experience team supporting Board-level projects. Natalie holds an MA in Whole Systems Design from Antioch University Seattle, and a PhD in Anthropology from Temple University. She researches work practices and work environments, with a focus the ways institutions respond to macro-economic, industry, and regional trends, and how the resulting organizational changes affect the lives of employees.  Natalie is the founder of anthrodesign, a vibrant, global, online community of over three thousand multi-disciplinary researchers who use ethnographic methods in the business setting.  She blogs episodically at

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