Nidhi believes that design is the act of attuning to observations and building empathy to create experiences that tell stories. She works as a UX Researcher at Adidas to make sure that the user is an integral part of the equation. Nidhi has traveled and worked with different designers and artists in various communities and countries.
Though her passion initially lay in science and engineering, her shift towards user experience allowed her to marry that love of design with her talent to connect with people. She also co-conceived a start-up, before moving to the United States where she attended the University of the Arts in Philadelphia. Her previous experience includes doing user experience research and co-facilitating workshops in nonprofit and healthcare space.