Rebecca Sadwick Shaddix has a background in marketing, software entrepreneurship, education, and tech policy research. She is the Founder and CEO of Strategica Partners, which develops go-to-market and brand positioning strategies for tech companies. She previously served as Director of Marketing at GoGuardian, Inc. 500’s fastest-growing education company in U.S. history. She was recognized as the Los Angeles Business Journal’s Rising Star of 2019 for her track record leading high-growth marketing strategies at Strategica Partners. As a Forbes Contributor, she publishes research about the societal implications of advancements in the tech sector, and led the Digital Technologies Initiative at the UCLA Luskin Center for Innovation, launching its Women in Tech initiative. Her publication topics include: youth Internet safety; human trafficking and the digitization of child exploitation; women and diversity in technology; K-12 teacher tenure systems; and the impacts of merit-based K-12 teacher pay. You can follow the latest articles on Twitter @RebeccaSadwick. She is an alumna of the UCLA Anderson School of Management.