Rochelle King is VP of Global Product Creative at Netflix. Her teams ensure the successful launch of all titles on Netflix launch, whether it’s by creating the metadata and assets (images, video, ratings, synopses, categories, etc.) for these titles, localization of the service into the different languages that Netflix supports around the world or by making sure that the right content is getting onto the service at the right time. She has been a part of the tech industry for almost 20 years, starting in semiconductors and then moving to the internet industry as it was just beginning to take off. Prior to her current role, Rochelle has held executive positions at Spotify as the VP of Design and Product Insights and was VP of User Experience and Product Services at Netflix. Rochelle holds a bachelor’s degree from Cornell University and two graduate degrees from Stanford University. She published the book “Designing with Data” with O’Reilly Media in 2017. She’s a member of the Advisory Board for the NYC Tech Talent Pipeline, an effort by the city of New York to engage the tech industry and develop more opportunities for New Yorkers in Tech. Rochelle is also on the Board of Directors for the Center for Justice and Accountability, a non-profit organization whose mission is to deter torture, war crimes, crimes against humanity, and other severe human rights abuses around the world through innovative litigation, policy, and transitional justice strategies.