Valeria Adani

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Valeria Adani is a Partner and Interim CEO at Projects by IF, a strategy and design agency that specialises in trust. Drawing on her 12+ years of experience in product, service and organisation design, Valeria brings a human-centred perspective to data and technology. In her work at IF, she helps organisations increase trustworthiness in their products and services to drive adoption and growth.

Before IF, Valeria was Head of Service Design at frog. She has worked as a service designer, facilitator and design thinking coach in design agencies & academic institutions in the UK, Italy and China.

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