Yina is a Conversational Product Designer at XAPP AI. XAPP AI provides conversational AI customer self-service and business productivity solutions for large and medium sized businesses. XAPP AI is an Amazon Web Services (AWS) Independent Software Provider (ISV), part of the AWS Contact Center Intelligence program and was awarded the AWS Applied AI and Machine Learning Competency. Yina is the product owner for XAPP AI’s proprietary Optimal Conversation™ Framework which is a data driven approach to creating the Optimal Conversation for a use case based on a company’s business objectives and technology constraints. Yina has led conversation design on solutions for multiple Fortune 100 customers at XAPP AI. She previously worked as a Choreographer, Architectural Designer and UX Designer. Her diverse experiences have brought rich perspectives to her approach in her work.