With over 20 years of experience in Digital Design, Yujin specializes in building design systems, digital products, brands, consulting on creative leadership, and managing multi-cultural creative teams.
Recently, she led the next generation Design System for Airbnb, unifying Airbnb’s brand and product which support 6+ different business units across multiple platforms. Previously, she also led work on large scale design systems at Google, Twitter, and Spotify.
She pioneered multi-cultural and globalization understanding in the work environment and in product design, creating products for global brands across different continents, languages, and cultures, while living and working in Asia, Europe and America.
Aside from design systems, Yujin led end-to-end product lifecycle work through workshops, brand, research, and design, ranging from small internal teams to large corporate clients.