Ana is a UX & Conversion Rate Optimization (CRO) consultant based in Portugal who believes that we can change the web for better, one user-centered experience at a time — while working on your business and revenue goals ethically.
Throughout her UX journey, Ana has lived and worked in different countries and collaborated with agencies and companies of all sizes. Ana has co-led the mobile UX initiative at Google in Portugal, helping some of the biggest companies in the country improve the experience they provide to their mobile users.
Ana is also passionate about teaching and mentoring others who want to create user-centered and meaningful experiences. She has been featured in well-known platforms such as Envato Tuts+, Springboard, Growthmentor, and spoken at several public events including Open Source Lisbon, Lisbon Summit, and Google-led events.