Brenda Lucena

Brenda Lucena headshot

Multifaceted design leader with more than 12 years experience in the field of user experience, service and strategic design.

Brenda has a Bachelor degree in industrial & graphic design and a Master degree in Digital Design. Since 2004 has been leading projects for brands such as Coca-Cola, Icatu Insurance,, Motorola and Electrolux. Besides mentoring startups to succeed.

Co-authored the book “Design Thinking: Innovation in Business”, with more than 100.000 downloads throughout the world. She has also published papers about a variety of design topics, from Augmented Reality design to Service Prototyping.

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