From hosting Heineken Green Room sessions on converted helipads in Singapore to hosting immense outdoor music festivals in China. From managing Freshmen Orientation Week in Temasek Polytechnic to sponsoring China’s Mercedes-Benz Fashion Week. From making indoor clouds for a Sennheiser media launch to pitching Cloud news for IBM. From FMCG to automotives, luxury fashion to IT infrastructure, Charlene’s experience spans over 20 years of through-the-line creative marketing and communication across multiple geographies and languages. She is currently the Head of Corporate Communications for Tata Consultancy Services across Asia Pacific where she covers and manages the full spectrum of communication channels, both internal and external.