Erin Casali

Erin Casali headshot

Erin is a a senior director of product design with a passion for scaling effective and efficient product organizations behind outstanding customer-centered products, and 17+ years of experience to prove it. She has a multi-disciplinary, systems based approach to problems, and an uncommon mix of theoretical, holistic thinking grounded in pragmatic, goal driven execution. She cares deeply about both the people she works with, and designs for. 

She has been particularly effective in helping organizations grow due to extensive expertise in change management, social dynamics, transparent collaboration, and an attention for lightweight process improvement to unify people under the same vision.

In her professional experience she has designed and consulted for consumer (B2C), enterprise (B2B) and internal products, reaching hundreds of millions users worldwide — and with WordPress, 40%+ of the web. She worked with companies like Bank of England, Intesa Sanpaolo, Banca Sella, Unicredit, Nokia, Vodafone, Telecom Italia, Ferrari, and Benetton.

She co-founded Good 50×70, an international social communication project, and Baker Framework, a platform to publish HTML5 books and magazines on iPad. She was a design partner in the startup WideTag where she led the product design of WideNoise, listed in the Compasso D’Oro selection, the ADI Design Index 2010, and selected in the Top 10 Internet of Things Products of 2009.

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