As Senior Director of Experiential Design at IA Interior Architects, Julie helps organizations communicate within their environments to convey their messages, share their story, and engage their visitors and employees. She has over 20 years of experience leading teams to bring brands to life within the built environment, for clients including Google, LinkedIn, Whirlpool, GE and McDonald’s. She is responsible for defining their desired experience, planning and executing visual design solutions appropriate for the context. Julie founded and has built the Experiential Design practice at IA to be truly integrated throughout design and delivery of all of IA’s projects. She is passionate about mentoring and growing the next generation of designers and leaders within the experiential design field. Julie is was Co-Chair of the Chicago chapter of SEGD (Society for Experiential Graphic Design) for 6 years and has spoken at events for CoreNet, IIDEX, SEGD, and NeoCon.