Kristina Halvorson is considered one of the most important voices in the field of content strategy. She is the founder and CEO of Brain Traffic, a content strategy consultancy; the author of Content Strategy for the Web; the founder and producer of Confab conferences; and host of The Content Strategy Podcast. Kristina has spoken at well over one hundred conferences all over the world about the importance of content strategy and its significant impact on company culture. She is regularly interviewed on the topic for podcasts and publications. Kristina lives in the Twin Cities with her two kids, whom she often quotes on Twitter.