Mansi Gupta (she/her) is the founder of Unconform Studio – a design and innovation firm focused on making design for women mainstream. At Unconform, Mansi collaborates with organsations to help them get started with a Design for Women practice and apply a women-centric design lens to their products and services.
Mansi has years of experience applying behavioural research & design strategy in social impact, including increasing financial inclusion among lower-income women in developing nations and designing games to research reproductive healthcare in rural India. She is the author of Unconforming, a newsletter on women and design.
Mansi holds a BA in Computer Science & Economics from Bryn Mawr College, and an MFA in Products of Design from the School of Visual Arts. She grew up in India, and is now based in Amsterdam.