As the founder of Unconform, Mansi Gupta (she/hers) partners with organisations to help them incorporate a women-centric design lens across products, programs and processes. She is the creator of Women-Centric Design – a methodology focused on intentionally and actively designing for women; the author of Unconforming, a newsletter advancing dialogue at the intersection of women and design; and the curator of Design for Women Conversations, a monthly event series bringing together gender and design practitioners. Mansi has spoken about designing for women at several conferences around the world including Rosenfeld Design Ops Summit, Service Design Global Conference, Advancing Research and more.
Mansi has 10+ years of experience applying behavioural research & design strategy in social impact. Previously, she led projects at Women’s World Banking to increase financial inclusion among lower-income women in developing nations. Prior to that, she designed games to research reproductive healthcare in rural India as a designer for Final Mile Consulting.
Mansi holds a BA in Computer Science & Economics from Bryn Mawr College, and an MFA in Products of Design from the School of Visual Arts. She grew up in India, and is now based in Amsterdam.
