Mitali is a Product Innovator & Strategist. She has led innovation and product design initiatives across on-demand eCommerce, food services, finance, and technology. Currently, she leads special projects and innovation at Gorillas in Berlin and New York. Prior to this, she led end-to-end product development and digital go-to-market strategy for new and modular food concepts at HelloFresh in New York. In her early career, Mitali’s work focused on developing new financial tools for underserved and emerging market businesses at Citibank’s Innovation Lab between Ireland and New York, and running workshops on global socio-economic issues at the United Nations.
Mitali’s experience is rooted in market research, insights discovery, ideation and design thinking, concept development, program management, stakeholder engagement, and user experience. Using these tools, she approaches her projects from a number of different perspectives–as an innovator, researcher, strategist, and entrepreneur. In leading and inspiring cross-functional teams, she has influenced multi-level stakeholders to build communities that drive positive impact.
Over the years, Mitali has come to believe that successful innovation entails: a. identifying new opportunities beyond conventional reach, b. disrupting established norms to redefine the status quo, and c. ultimately making an impact that is real and sustainable. Mitali is driven to design high-impact products that embody these attributes, and inspire positive transformation in the community.
Mitali has an undergraduate degree in Economics, Political Science, and Business Studies from New York University. She has grown up in the Himalayas of India, and has spent time living in New York, London, and Dublin.