Natasha Margot Blum is an inspirational speaker and leader who is passionate about empowering individuals and businesses to navigate uncertainty and rapid change. With over 15 years of experience in business, design, and education, Natasha is a unique and powerful voice that elevates humanity through design and innovation. She specializes in foundational, ethnographic-inspired research, focusing on uncovering unique full-spectrum insights and holistic vision and strategy at her insights-based studio, Blumline.
With a multidisciplinary background and extensive international experience, she has worked across products, services, environments, and organizations. Natasha has delivered catalytic insights, strategies, and solutions for companies like Baxter, Siemens Healthineers, Bowers & Wilkins, Samsung, Simple Finance, Capital One, Homeward Health, HP, Target, Thales, Singapore Airlines, the Lincoln Motor Company, Volkswagen, Audi, Livongo Health, Nesos, Notion, and Teladoc Health.
Natasha is passionate about cross-pollination, fostering a culture of learning and discovery, and activating creative courage in every Blumline partnership. She speaks, lectures, and teaches to individuals and organizations, and graduate and high school students on topics including applied research, design, innovation, career navigation, fostering meaningful relationships and developing one’s craft, as well as mindfulness for creativity. Natasha has served and led the prestigious jury for the Core77 Design Awards, and social impact projects at scale to bridge expertise and drive change beyond the organizational level.