Nikki Moeschinger is Managing Director of the Australian operations of UK based strategic brand agency, BrandOpus. Her story follows the classic ‘receptionist to Managing Director’ narrative, having started her career working reception at a local branding agency. Rising through the ranks of account management, and into agency management, has given her a unique perspective on the importance of people and culture in building successful, profitable businesses.
Nikki has marketing and branding experience both agency and client-side, on internal and external communications projects. She’s worked with high profile corporate brands such as Orica Mining Services and ALDI Supermarkets across Australia, Europe and China, as well as Australian FMCG stables like Pacific West, McCain and Sara Lee.
BrandOpus are experts in behaviour-changing brand strategy, design and activation. We develop distinctive brands that disrupt, narrative that affects perceptions, and therefore decision making, and use symbolism and metaphor to create emotive associations. Our Melbourne office is backed by head office in the UK, and supported by the US, for global trend insights, semiotics and learnings from behavioural economics and cognitive neuroscience.