Samantha Yuen

Samantha Yuen headshot
Sam leads design research & research ops at Government Digital Services Singapore, serving 40+ design researchers and UX designers in shaping the future of public services by helping them develop rigour in the discipline and experimenting with reflective ways of working.

An unconventional path took her from hospitality management to human-centered design in 2007, and she has since led global research studies to build thoughtful products and shape business strategy. She also contributes actively to the Singapore design community by participating in or co-organizing meetups and workshops.

Sam derives as much satisfaction designing for service as she did sweating through kitchen service, and enjoys other crafts such as taxidermy and kintsugi outside of the studio.

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