Semira Yesufu

I’m a Designer (Product, UX, Service, and Content) driven by people, data and strategy.

With 4 years of experience, I have successfully applied innovative design strategies to build impactful digital products and initiatives. My expertise spans key sectors, including FinTech (e-commerce, B2B, B2C, C2C, Web3), SaaS and GovTech. I’ve worked with renowned organizations like the Gates Foundation, NEPZA (Nigeria Export Processing Zones Authority), Selar, and iRecharge.

Across my career, I’ve designed solutions that have reduced fraud by 30%, contributed to over $7M in revenue, and decreased user drop-off by 20% across millions of users.

Beyond my core work, I’m the Founder of Path4Her, a non-profit that has empowered over 600 high school girls in underserved communities in Nigeria to pursue product-driven careers in tech. I’m also a Technology Speaker, having spoken at 30+ global events for communities like Google Women Techmakers and Friends of Figma Africa, reaching over 5,000 attendees on topics like financial literacy, career growth, and productivity.

I am passionate about building innovative solutions that create both commercial success and tangible social change. Let’s connect!

Talks by Semira

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