Sherra Bell helps others develop the expertise, habits and confidence they need to effectively navigate the business side of creativity. Her speciality is supporting creative leaders self-taught on sales, hiring and managing who are ready to step more boldly into their own as business leaders. She speaks to audiences and consults with entrepreneurs who desire profitability at least as much as accolades, recognizing that talent and referrals can only get them so far.
A long-time leader in the design community, Sherra served as president of AIGA Atlanta from 2005-2007 followed by two terms on the national nominating committee. She continues to serve in a variety of capacities, including oversight of the AIGA Atlanta Student Board she founded during her presidency. She earned her BFA in design from Auburn University and a masters degree in diversity and social change from Iliff School of Theology. Consistently investing in her own professional development, Sherra participated in the 2004 AIGA/Harvard Business Perspectives for Creative Leaders. She has also trained in long-form improv at iO Chicago, and is a member and leader in Toastmasters.