Tea Uglow is a founder member of Google’s Creative Lab. She works on a range of projects with cultural organisations and practitioners to enable artists, writers and performers to use digital tools to amplify or augment their artistic, theatrical or musical practice. She has 3 books including : A Universe Explodes and A Curiosity of Doubts and was awarded a Peabody for digital storytelling in 2018. Her 2016 TEDx talk has more than 1.6m views. She mentors queer, BAME, female and other intersectional creators and coders worldwide. She likes pop-physics, behavioural psychology, and shopping.