Sheryl Cababa is the VP of Strategy at Substantial, a digital design and build consultancy based in Seattle. She is a multi-disciplinary designer with more than two decades of experience and has worked with companies and organizations such as Microsoft, the Gates Foundation, and IKEA. She specializes in developing tools and methods for designers to expand their mindsets beyond user-centred design, anticipate unintended consequences, and engage in systems thinking. She is also an educator, teaching at the University of Washington’s Department of Human-Centred Design and Engineering, and facilitating workshops around the world.
Talks by Sheryl
The Elephant in the Room: Moving Beyond the User to Solve for Systems
TopicsDesign Strategy, Ethics
Remember the fable of the blind mice encountering an elephant? The mouse closest to...
Trust, Transparency, and Tarot Cards: Envisioning Outcomes to Build Better Products
TopicsDesign Thinking, Ethics, Innovation, Methodology
Instead of “move fast and break things,” it’s time to slow down & ask the right questions....
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DisciplinesDesign Operations, Product Management, User Experience
TopicsBusiness Design, Creativity, Design Thinking, Diversity & Inclusion, Storytelling
Elisa Sunga is a UX Program Manager at Google where she has been growing and learning...
DisciplinesArt, Graphic Design, Product Design, User Experience, User Interface
TopicsCommunication, Creativity, Teamwork
Enterprise Product Designer who designs and delivers innovative solutions that solve...
DisciplinesBusiness, Design Operations, Graphic Design
TopicsBusiness Design, Business Strategy, Creativity, Design Strategy, Design Thinking, Leadership
IndustriesAdvertising, Marketing, Technology
Hi, I’m Chay Land. A Los Angeles based designer. My work focuses around...
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