Sheryl Cababa

Sheryl Cababa headshot

Sheryl Cababa is the VP of Strategy at Substantial, a digital design and build consultancy based in Seattle. She is a multi-disciplinary designer with more than two decades of experience and has worked with companies and organizations such as Microsoft, the Gates Foundation, and IKEA. She specializes in developing tools and methods for designers to expand their mindsets beyond user-centred design, anticipate unintended consequences, and engage in systems thinking. She is also an educator, teaching at the University of Washington’s Department of Human-Centred Design and Engineering, and facilitating workshops around the world.

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