Veena is a User Experience Design professional with over 16 years of experience in helping businesses be future ready and scale-up profitably through design.
She has helped conceptualize and develop digital design strategies, service design concepts, define experiences for consumer facing sites/apps as well as enterprise IT systems. She has led design projects for various fortune 500 companies like AIG, Marriott, Exxon, Toyota, MoMA, IKEA, Sabre, AT&T, etc. She does with the passion of discovering and aligning user insights with business needs for both large enterprise application development and brand consumer engagement programs in order to deliver great user experiences that are meaningful and profitable.
She is currently the Sr. Design Lead at frog Design. She has previously worked with Human Factors International (HFI), Thoughtworks, Mindtree. She helped set up design team presence in the US for Mindtree.
Veena founded the Bangalore chapter of Ladies that UX which encourages female designers and design leaders. She has spoken at various design events like IxDA, Gartner Research Board and various workshops with startups