Digital Strategies from the Obama Presidency

Ashleigh Axios, formerly the Creative Director and a digital strategist in the White House as a part of President Obama’s administration, gave a keynote address, “Design & Digital Innovation for the Obama Administration” on Day 2 of the High Five Conference on Thursday, March 2, 2017, in Raleigh, North Carolina.

Axios now works as a Design Exponent at Automattic, the technology company beyond, which seeks to democratize publishing. She and a team of 500 work remotely to power the platform that is used by 27% of websites today. She is also a Board Member for AIGA.

Axios said she would give conference participants insights into who she is, how the team was structured at the Obama White House, a few managerial tips and 15 tips for amplifying their engagement.

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