An interview with Donna Spencer about getting stakeholder buy-in for UX research. The interview was conducted by Tomer Sharon, a Google UX researcher, for his book, “It’s Our Research: Getting stakeholder buy-in for user experience research projects”.
Donna’s a freelance information architect, interaction designer, and writer. That’s a fancy way of saying she plans how to present the things you see on your computer screen, so that they’re easy to understand, engaging and compelling. Things like the navigation, forms, categories and words on intranets, websites, web applications and business systems. She’s been doing this professionally since 2002, is a regular speaker at Australian and international events and is the author of the book, Card Sorting, published with Rosenfeld Media in 2009.