(This talk can be given as a presentation or a workshop and has been given at PwC, one of the biggest consulting firms in the world, small business conferences (like How Design), national trade organizations (like Graphic Artists Guild), local networking groups (Fly Female Founders, Score NYC) and more. This topic can be modified for solopreneurs, small business owners and employees.)
We have all heard the expression, “you are your biggest asset.” So why do so many of us feel reluctant to let our personality shine in business? Maybe it’s because we don’t know how. Or worse, we fear showing too much of ourselves will alienate potential clients. Surprise! It’s actually the opposite. People are hungry for personality. That’s what drives connection.
Danielle Hughes, founder of More Than Words Marketing, helps individuals learn how to develop their Genuine Personality Brand to stand out in a sea of sameness and a world of duplicates. Danielle created the concept of Personality Brand after realizing that personal branding isn’t for everyone. After all, if something is personal, why share it with the world? But our personality is innately baked into who we are and already on display. Danielle helps people tap into that personality, shine a light on it and use it to showcase what makes them special.
Attendees will learn:
✅How to lean into who they are to create die-hard fans
✅How to create content and messaging that positions themselves and their service or their role to be distinct from everyone else
✅How to highlight their uniqueness in a genuine and relatable way
✅How to not be afraid to go big or go home (or at least go bigger)
✅How your genuine personality creates affinity and affection