Aleksandra Melnikova

Aleksandra Melnikova headshot

Aleksandra Melnikova is currently working on building something new, exciting and useful. Previously Head of Experience design / Experience Lead at Foolproof, Bio Agency, Radley Yeldar, Publicis Poke and Inviqa [Webcredible].

Being trained in Arts and Product Service Systems design is a combination that enables her to make any project her playground by creating new methods, tools and approaches, frequently challenging the existing structures and status quo. She’s an advocate for inclusion and diversity in the most active way: by coming up with (and building) tools and services that open up participation to people from all walks of life and all backgrounds.

Tools she has created include:
Finding books for kids with diverse representation
Understanding how to work with Dyslexia
Generating inclusive design scenarios
Finding inclusive imagery and content

She loves using game theory and mechanics to enable learning within the field of design & research:
UX London 2022 “Design Your own Inclusive Research Method” game

Over the past decade and a bit Aleks has worked mostly in London-based UX/product design agencies, leading teams and successfully delivering digital products and services for companies like VISA, Lloyds, TSB, SKY, Aviva, VSO, GSK, British Airways, EE, Virgin Voyages and many others.

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