Ariba is a biomechanical engineer turned innovation and product leader focused on creating social impact. She is currently the Director of Innovation at the Ad Council where she established the organization’s innovation practice. Her work involves scaling equitable design practices across the organization, leading design sprints that considers a systems approach, and facilitating dialogues where curiosity and experimentation can thrive. As a member of the Ad Council’s DEI Council, she also leads efforts to advance diversity, equity and inclusion at the organization.
As an immigrant Bengali woman who discovered her profound hearing loss at age eight, Ariba advocates for diverse, marginalized voices that are often overlooked to ensure their lived experiences inform the work. Outside of this, she leads the NYC Chapter of Women in Innovation and volunteers to teach UX design to marginalized high school students in NYC.