Ariba Jahan is a multi-disciplinary product & innovation leader who passionately advocates for a world where all tech is built responsibly in order to serve humanity. With 10+ years of expertise working with startups, brands and non-profits, Ariba believes that we must normalize accessibility, meaningful human connections, ethical interactions, and democratized learning in the products and experiences we create. She is an international keynote speaker for organizations like Vox Media, Interaction Design Association, Etsy, Ogilvy, Chambers of Commerce, AIGA, Women Who Code, and Hubspot.
Currently, Ariba is the VP of Product Experience and Innovation at the Ad Council, where she pioneered and scaled the organization’s design innovation practice and leads the non-profit’s emergent experiences & innovation centers of excellence. She’s currently focusing on audience and insights-driven product strategy for social impact and emerging tech such as crypto, NFT, Generative AI, XR/AR, and gamified immersive experiences.
Outside of her day job, she serves as the Head of Data and Insights on the Asians in Advertising Advisory Board, and as an advisor on the Emeritus Council for Women In Innovation. She also is dedicated to working with the next generation- has taught UX Design to high school students in American On Tech and is currently an adjunct faculty at Parsons School of Design.